Everyone knows about CoverGirl and many makeup lovers used their products as teenagers. Years from now beauty influencers rave about the fantastic products from CoverGirl which are still pocket-friendly seeing as the brand sells mainly to the younger population. CoverGirl became famous for their “girl-next-door” makeup look that their models wore on the covers of the hottest magazines. This was vastly different from the heavy makeup applied previously. This started the whole trend of fresh faced minimal editorials that won the approval of peers across the industry.
The brand came into being in 1961 in Maryland then owned by Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989 and then by Coty in 2016. The main marketing campaigns of CoverGirl involve famous celebrities, models, actresses, singers and beauty bloggers. Their selection of brand ambassadors always generates hype due to their unique choices. This list includes famous actresses like Drew Barrymore, Zooey Deschanel Queen Latifah, and Sofia Vergara. Comedian and talk show host, Ellen DeGeneres, also became a part of the Covergirl family. Singers like Rihanna, Katy Perry, Zendaya, Taylor Swift and Pink too starred in their ad campaigns. CoverGirl leads in diversity when it comes to ambassadors. So it was no surprise when Muslim beauty blogger, Nura Afia, was chosen. Embracing the concept of modern male beauty, the brand picked YouTuber, James Charles, as their first ever male brand ambassador.
Known for catering to people from all ethnicities, CoverGirl is highly popular all over the globe. Aodour brings CoverGirl in Pakistan for all you makeup lovers out there. Try out the cult favorite CoverGirl foundations that revolutionized the beauty industry. Buy CoverGirl products online including concealers, eye shadows, eye liners, lipsticks, lip glosses, blushes, highlighters, compacts, eyebrow products and much more. Look for CoverGirl products price in Pakistan on our web page dedicated to this fabulous brand. Pick out your favorites; load them up in your cart and checkout so we can deliver them to your address.