Estee Lauder has one of the most inspirational brand stories in history. Its founder, after whom the company was named, was a trendsetter in the beauty industry at a time when the hottest fashion labels came into being in 1946. She introduced the “Gift with Purchase” concept which has become the norm today. Originally, the brand started off from New York with four skincare products. Estee Lauder believed in 3-minute beauty and that a woman’s desire to be beautiful was universal. Based on high quality and innovative research, the company now owns 29 popular cosmetics, skincare and fragrance brands.
Predictably, Estee Lauder’s skincare line received great praise and attention. Products like their advanced night repair creams and revitalizing crème are still listed among their best sellers. The brand produced one of the most famous full coverage foundations ever, the Estee Lauder Double Wear foundation. It is a favorite among consumers and makeup artists both especially for oily skin type. They recently launched the Double Wear Nude Cushion Stick Radiant Makeup combining the West’s love of stick foundation with the Korean cushion makeup trend. They have a wide range of skincare, foundations, blushes, eye shadows, eyeliners, mascaras, bronzers, sculpting products, lip colors, nail lacquers, accessories and fragrances.